Adding 5G could help Google build momentum in the declining premium smartphone segment:
longer to upgrade between device cycles. But they may be willing to upgrade at a faster rate for devices with 5G, and at a premium.
Early adopters — those wanting 5G service as quickly as possible — reported a willingness to pay a 32% premium for 5G, Google could potentially boost sales of the 5G device by partnering with more US wireless carriers. T-Mobile support for the Pixel lineup in May 2019, but prior to that, the devices were exclusive to Verizon. Early in a product launch, an exclusive partnership can boost device sales, as the network provider partner has incentive to market the device to its customers.
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