A business breakup may be coming – but what comes after may not be better
After more than 15 years of insisting that"competition is only a click away," Google's antitrust mantra is no longer keeping the regulators at bay.its investigation without bringing charges. Its other run-ins with competition cops around the world have been similarly inconsequential. There have been fines, but they've been immaterial.
One of the central issues in the DoJ's search ads case is the payments Google makes to Apple and Mozilla to be the default search engine in Safari and Firefox. If those go away, there will be blood – not just for Google but also for Apple and Mozilla. The possibility of forcing the divestiture of Android is also intriguing – but it's unclear how Android development and app distribution would work if starved of Google's monopoly money.
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