Google fights $17 billion UK lawsuit over adtech practices

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Google fights $17 billion UK lawsuit over adtech practices
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After the wildfires — lessons on being prepared | SaltWire #wildfire #novascotia #thinkingoutoudLONDON - Google parent Alphabet has urged a London tribunal to block a mass lawsuit which accuses it of abusing its dominance in the online advertising market, in the latest case to focus on the search giant's business practices.

Google, however, said the case was incoherent and did not explain how alleged anticompetitive conduct had supposedly caused losses to the publishers. The case comes amid ongoing probes by regulators into Google's adtech business, including by Britain's Competition and Markets Authority and the European Commission, which O'Donoghue said was concluding imminently.

Google is also fighting two lawsuits in the U.S., one brought by the Department of Justice and another by Texas and other states, accusing the company of anticompetitive conduct.

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