ALEXANDRIA, Va. (AP) — Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are...
ALEXANDRIA, Va. — Federal regulators who say Google holds an illegal monopoly over the technology that matches online advertisers to publishers are vastly underestimating the competition the tech giant faces, an expert hired by Google testified Thursday.
When you account for all online display advertising, not just the narrow segment defined by the government's case, Google gets just 10% of the U.S. market share as of 2022, he said. That's down from roughly 15% a decade ago. The government's case contends that Google illegally ties those markets together, forcing publishers to use Google's technology if they want access to Google's large cache of advertisers.
Israel cited data showing publishers working with Google are generating more revenue for each bit of ad space they make available, while advertisers are paying less for each click their ads generate.
Illegal Monopoly Israel Government Advertising Technology Advertisers Predominant Technology
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