Google and Nintendo are well-positioned to leverage gaming content and success of headsets to disrupt the VR market:
If Google and Nintendo are preparing to make a stronger play in the VR space, traditional headset-makers will need to work toward building strong content partnerships with cloud gaming companies. Headset-makers should look to strike deals with companies working on cloud gaming that don't have their own VR hardware — Electronic Arts, for instance — to shore up their headsets with additional content.
An exclusive deal with a cloud gaming company would enable current device-makers to secure a consistent flow of content and differentiate themselves in the growing VR headset market — Business Insider Intelligence annual global VR headset shipments will near 22 million in 2024, up from approximately 13.7 million in 2019.pass to Business Insider Intelligence and gain immediate access to the Connectivity & Tech briefing, plus more than 250 other expertly researched reports. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally.
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