Google accused the European Union of overreach by imposing a €2.4 billion ($2.6 billion) fine over how it favored its own shopping services to the detriment of rivals.
The Alphabet Inc. unit can’t be expected to treat its competitors the same as it does its own businesses, lawyers for the US tech giant argued before judges at the EU’s highest court. The 2017 penalty — then a record for the bloc’s antitrust watchdog — was the first in a series of high profile cases where the European Commission sought to crackdown on the dominance of Silicon Valley firms in the region.
“Companies do not compete by treating competitors equally with themselves,” said Thomas Graf, a lawyer for Google at the EU’s Court of Justice on Tuesday. “The whole point of competition is for a company to differentiate itself from rivals. Not to align with rivals so that all are the same.”
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