Good news for the introverted: networking is 'overrated'

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Good news for the introverted: networking is 'overrated'
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It’s about surrounding yourself with a carefully curated group of people who you admire and respect.

Good news for introverts: networking, pressing the flesh, schmoozing – call it what you will – is not as effective as it’s been made out to be. In fact, it might be a complete waste of time.

It’s welcome news for anyone who hates conferences, launches, events and anything else with an unhealthy mix of champagne and power point. But might it also have implications for the other facets of our lives? Friendship, for example. According to a study of 2000 people by Cornell University in 2011, the majority of adults have just two friends. This is a drop from the one undertaken in 1985, which found people had three friends.

Could Lucy’s approach to networking also apply to romantic relationships? Single women in particular are advised to greet every romantic overture with enthusiasm, and to jump at every opportunity, lest they "miss out on love". But what if in practicing this, the connections made are with those who are unsuitable at best – and at worst – damaging?

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