☕️ Starbucks wants you to come in and stay awhile. Or at least for as long as it takes to charge your electric car 🚗
If you’re a Starbucks customer, chances are you’re looking to grab your jolt of caffeine and be on your way. That’s just fine with the coffee giant, which gets about 75% of its business from drive-throughs, mobile orders and delivery apps. We’re talking quick, seamless transactions.
The plan is to install charging stations every hundred miles or so. Chargers would be needed because the route meanders through some pretty remote areas, where an electric-vehicle driver could easily get what’s known as “range anxiety,” or the fear of running out of juice. This seems counterintuitive for Starbucks, fast-food joints and other establishments whose business models rely on fast transactions and rapid customer turnover. But charging up while you’re in the grocery store or getting a haircut might make more sense.
DC fast chargers , the ones Starbucks is installing for its test, are where it’s at. They can charge an EV 16 to 32 times faster than Level 2s. A mid-range DC fast charger can recharge the average EV on the road today to 80% in about 30 minutes. That dovetails nicely with you running your errands.
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