Good Morning Britain presenter Rob Rinder appeared to take a swipe at one of ITV's biggest shows during Friday's edition of the breakfast programme
Good Morning Britain 's Rob Rinder left his ITV colleagues floored as he took a dig at one of the channel's major shows live on air.
As Richard concluded his chat with Jordan, Rob informed viewers that he "will not be watching" the reality show when it returns to ITV this weekend. Kate then asked: "Are you not a fan? " and competition host Andi Peters joked: "If you're not here next Friday then we know why", referring to Big Brother airing on the same channel as Good Morning Britain.
Will confessed he's been scrambling for emergency physio treatment for his neck, feeling jittery about his capability to deliver on the show that was about to launch. He explained: "It's always good to just before the biggest show of the year, when you're going to be live for six weeks, with all kinds of mad stuff, to not be able to move."
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