'We're prepared to put public health ahead of our bottom line.'
In response to the ongoing coronavirus outbreak, Glossier has joined beauty giants Sephora and Ulta in making changes to its in-store operations. As of March 13, Glossier has announced a temporary closing of all retail location amidst coronavirus concerns. The company addressed the decision in a post on its blog, noting that the closures were expected to last two weeks to help mitigate the spread of COVID-19.
"We are leaders in retail, in so many ways. Our permanent and temporary offline experiences are more of a daily community event than a traditional store. Why wouldn't we lead here? This quickly became an easy, albeit painful, decision. Together with our community, we will always strive to create less harm and more good in the world," Weiss said.
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