Pretty much everything about Glossier's new handcream is comforting, and we need that right now:
Author:Stephanie SaltzmanPublish date:Apr 23, 2020On Thursday, Glossier launches its newest, in some ways aptly timed, product: hand cream. During a period when frequent, thorough hand-washing is crucial, the drop seems particularly fortuitous. But navigating a new product launch while the world is experiencing a global pandemic poses an interesting challenge for any brand, let alone one in the beauty space.
The company's launch strategy for its newest drop comes with additional consideration, though. Per a release from the brand, Glossier's product development team "wanted to make a something that inspired connection in the same way they've seen Balm Dotcom does — something displayed on your desk and shared with coworkers, carried in your bag and doled out to friends, or that strikes up a conversation with a stranger on the train.
The scent is a re-mixed version of the brand's You perfume — "reimagined... so it wears closer, with an emphasis on the fresh, clean notes," — according to the press release. Seeing as that's my go-to daily fragrance, I'm decidedly a fan. And it's hard not to be drawn to the "soft-touch" packaging, with a matte, rubbery texture and precise tip that doses out thin ribbons of the formula.
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