Rian Johnson's film could have grossed $40 million to $50 million at the Thanksgiving box office had Netflix given it a traditional theatrical release, versus only going out in roughly 700 theaters.
managed to outshine a legendary Hollywood director such as Spielberg, the larger question is the tens of millions of dollars in box office ticket sales that Netflix left on the table by not opening the movie in more than 3,400 theaters. In 2019, the first, distributed by Lionsgate, turned into a sleeper hit after opening to $41.4 million from 3,461 locations over the five-day Thanksgiving holiday. The film topped out at $164.5 million domestically and nearly $313 million globally.
Savvy box office analysts believe Johnson’s movie could have opened to $40 million to $50 million over Thanksgiving had it been given a more traditional theatrical release by Netflix, which
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