Glamour's Samantha Barry says 'networking' doesn't work—this is what she does instead

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Glamour's Samantha Barry says 'networking' doesn't work—this is what she does instead
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Glamour's Samantha Barry says 'networking' doesn't work—this is what she does instead (via CNBCMakeIt)

Young professionals are constantly told about the importance of networking. They're told to go to job fairs, ask for coffee meetings, mingle at work-related cocktail events, and attend panels.

"Networking can sometimes come across as a one-sided and negative word," she says. "I prefer 'relationships' because that's what I see them as — professional friendships. And they are beneficial and positive for all parties."where you meet, talk and then exchange business cards, is usually not the most effective. Instead, Welch recommends taking a long-term approach and working to build a full, authentic relationship.

"Some of the people that have been my bosses in the past, I still have to go to for advice all the time," Barry says. "Also, it's the people I grew up with in the newsroom in my 20s. Many of them are now working at big companies, like Facebook, or in lots of different industries and I still go to them for advice. So, your peers can be really helpful.

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