The FaceAppChallenge is fun. It's also foolish.
Another day, another social media challenge with potentially murky consequences. If you’re one of the millions of people who recently downloaded FaceApp to take part in the “#FaceApp Challenge” and show the world what you’re going to look like when you’re old and grey, bad news: You may have unintentionally given access to your likeness to potentially malicious actors.
Wireless Lab, the company behind FaceApp, has very expansive Terms of Service that raise a growing number of privacy concerns.
But there’s an additional, potentially problematic wrinkle to the access issue: FaceApp just so happens to be based in Russia. “You just sent them close up, well-lit images of your face,” he continues. “Now, they know your name and vital details and can create an annotated image record of you as a human. The next model would have no problem triangulating and verifying and adding more data from other sources like LinkedIn which would then give them your education, your work history, skies the limit.”
Now that another company has access to your data and a strong record that includes your likeness, that information could be weaponized by any actors who are interested in doing harm through a cyber-attack or a propaganda campaign. As we look to the upcoming 2020 election—but also the increasingly connected nature of our daily existence—this is a very real and vivid concern.
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