Givenchy is putting 15 NFTs by graphic artist Chito up for auction benefiting The Ocean Cleanup.
Chito and Williams teamed up on the characters, reprising the prints featured in the pre-collection and incorporating the French house’s 4G logo as an offbeat mouth on a hockey mask, for example.
Born in Seattle and based in Mexico, Chito has collaborated with brands including Supreme, and is known for individually customizing outerwear such as Arc’teryx jackets. The Givenchy resort range saw Chito’s signature characters, including a sad clown, applied on items ranging from denim jackets to hoodies, backpacks, sneakers, masks and a handful of one-of-a-kind customized Rimowa suitcases.Givenchy partnered with an array of tech companies to realize the project: the Aura Blockchain Consortium for the smart contracts for this NFT drop; Ledger to ensure the provenance of the NFTs, and the Polygon network, prized for its minimal energy consumption.
Williams and Givenchy touted the power of NFTs to broadcast the work of artists like Chito, and to conceptualize fashion’s role in physical and digital realms.
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