Sony spent 2022 making big moves that will likely come to fruition in 2023. Here's how PlayStation is changing heading into the new year.
2022 has been a disruptive year for all players in the games industry. As Microsoft continues to fight to complete the largest acquisition the industry has ever seen, Sony appears to find itself in a precarious situation. Despite being the market leader in current-gen hardware sales and revenue, the current shifts in the industry — not just in acquisitions — seem to be stirring some change within the company.
Related A changing market We began to see the beginning of a strategic PlayStation shift in 2022, which made it clear that Sony was paying attention to the landscape around it. Seemingly looking to create its own Xbox Game Pass, the company dove into the subscription service model with a revamped PS Plus this year.
Each of those shifts set the stage for 2023, a year where all those disparate moves will come to a head. We’ll likely see Sony break into mobile gaming, start its push into live service, double down on VR, and put more emphasis on PS Plus. It’s unlikely that we’ll see a year where players are sitting on their hands between tentpole action-adventure games.
One area that could make or break Sony is its pivot to live service, which remains an industry-leading model for long-term revenue. Sony has benefited from third-party games like Fortnite, Warzone, and Genshin Impact, but it has long left money on the table by not owning a long-tailed hit of its own. From a business perspective, it’s a no-brainer — but one that’s more difficult than it sounds.
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