The designer speaks on Jeff Koon’s pornographic Made in Heaven series and life’s small luxuries
Gerrit Jacob is a Berlin-based designer elevating German working-class aesthetics and notions of kitschSustainably produced, conceptual menswear and womenswear that makes a political statement“Class is a huge topic in my work and in my life,” says Jacob. “I’m completely obsessed with talking to people about where they’re from and how they grew up. It’s one of the big influences on how we see the world.
Jacob grew up in Hamburg, far from the fashion capitals of London, New York, Paris and Milan – his first memory of fashion was seeing a sketch of Princess Diana wearing a one-shouldered blue Versace gown, in a book owned by his gay step-uncle. “I was your pretty standard arty, nerdy, drawing teenager,” he says.
Finally, in 2022, Jacob decided to officially launch his namesake brand, although he is not necessarily set on fashion forever. “Who knows what I want to be doing in three years? It might be something completely different.”, hones in on notions of kitsch. “There was an emphasis on the small luxuries that you indulge in to keep yourself going,” he says.
Menswear and womenswear pieces have been seamlessly mixed together – “gender is not a huge consideration while designing for me,” says Jacob, while the collection has been sustainably produced; deadstock leather, secondhand denim and organic cotton have been used.A Secret Between Us seems humorous and full of self-mockery, but Jacob insists that his work is earnest – despite his frequent laughter during our phone call. He mentions the playful work of French artistic duo Pierre et Gilles – “they’re deadly serious about what they do. I feel the same way about my work as well. To me, it never feels ironic or funny. It feels sincere and honest.
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