German streamer RTL Plus (formerly TV Now), which was launched alongside the RTL Group’s robust financial results on Thursday, has revealed several content partnerships. With an annual conten…
RTL Deutschland existing partnership with Deutsche Telekom will continue. In 2022, Telekom will integrate the new RTL Plus entertainment platform into its MagentaTV service.
Overall, RTL Plus promises a “one app, all media” offering spanning 50,000 hours of programming across genres and to power this, it has invested in the development of AI-based technology, enabling users to intuitively navigate and consume diverse and personally curated content. A recommendation algorithm based on smart text, audio and video analysis will ensure that users are offered suitable content suggestions across all types of media.
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