The German-language service will offer films, original series, news and music from French music streaming platform Deezer.
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RTL+ Musik will cost $10.17 a month for the first six months, rising to $13.23 per month afterwards. A more stripped down offering, costing $5.08 a month, as well as a free ad-supported tier are also available. To compare: a Netflix subscription in Germany costs between €7.99-€17.99 a month, depending on the plan. Disney+ costs German subscribers €8.99 a month or €89.90 annually.
At its core, RTL+ Musik is a cable-style bundling play: a bet that consumers will be willing to pay a slightly higher price for significantly more, and more diverse, content. In addition to series, films, news and music, RTL plans to continue adding to its streaming offerings, with podcasts, audiobooks and all-you-can-read magazine subscription services set to join RTL+ by next year.
It could prove a risky move. While Germany’s streaming market is still growing, the European markets tend to follow, with a lag, patterns in the US, where growth has been slowing. Netflix has lost subscribers for two quarters in a row and Disney’s domestic growth has been sluggish, adding just 100,000 new subs in the past quarter in North America, compared with 1.5 million in the three months previous.
But RTL and Bertelsmann have committed to the streaming push. The broadcaster plans to triple its investment in original content, rising from around 200 million euro a year to €600 million by 2026, with investment both in new series commissions as well as in technology and platform infrastructure.
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