German grocery brand Aldi is taking the US by storm

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German grocery brand Aldi is taking the US by storm
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German grocer Aldi has been doing business in Europe for over 100 years. The no-frills brand is holding down the top spot as the fastest growing U.S. grocery chain since 1976.

<p>SALT LAKE CITY — German grocer Aldi has been doing business in Europe for over 100 years and has had a foothold in the U.S. since 1976.

</p><p>Aldi has been hitting a demographic sweet spot among U.S. consumers thanks to its low price, store-branded goods and streamlined, small-footprint retail locations which are now in 38 states.

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