Gentle Ben's owner explains the simple idea that developed into new technology to clean and enhance your favorite spirits
It all started with a simple idea back in 2000. Alvin's Cliff Ford wondered if you can aerate wine, why can't you aerate alcohol? Cliff came up with what his son Ricky called a "contraption" -- a device to air strip the liquor, to remove the volatile compounds.&M to see if he could take the idea farther. Cliff Ford would die the next year and Ricky shelved the project.
In a combination of art and science, Cliff Ford's simple idea was developed into a process to elevate a bottom-shelf spirits into top-self quality. In addition to the Gentle Ben brand, Persedo liquors has 20 customers. Some they license their technology out to, others send them their products that need some enhancement. Persedo Spirits also processes and sells in bulk to other distillers.
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