Gen AI tools can help some artists perform tasks, but AI tools aren't always production-ready substitutes without greater control over output.
Any generative AI retooling that occurs in film and TV production roles would likely change how many creative jobs are performed, with some skills being deemphasized or newly emphasized. A range of creative roles may find surprising new value in using various generative AI tools, suggesting new technical skills forming over time.
Reskilling related to AI retooling could feel dramatic — for some, more like downskilling — leading some creatives to reject AI in favor of traditional methods. Particularly in some domains, such as cel animation, writing or composing, this suggests a possible rift forming between tech-progressive creatives and traditionalists.
Many AI systems are advancing technical capabilities to the point of enabling finer degrees of control over the output. These advances are significant. But without more precise controllability — meaning the ease and specificity with which end users can derive or manipulate the outputs of generative AI systems — AI could prove to be more, not less, difficult and constraining than traditional methods in the near term.
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