McCrindle, an Australian trends and demographic analysis company, has coined the term 'Generation Beta' for the cohort born between 2025 and 2039. These children of young millennials and older Gen Zs will be the first to fully experience a world shaped by post-pandemic realities and widespread AI integration. They will grow up with technology seamlessly woven into their lives, from education and work to healthcare and entertainment.
They will only know a post-COVID world. They'll roll their eyes at old-fashioned slang like "rizz." They'll ask us to switch off the oldies when we try to play Taylor Swift in the car. Generation Beta is officially here.Generation Beta, or Gen Beta for short, will be born from 2025 to 2039, according to Australian trends and demographic analysis company McCrindle, which also coined the previous cohort Gen Alpha .
"For Generation Beta, the digital and physical worlds will be seamless," McCrindle explains on its website. "Generational research has become a crowded arena. The field has been flooded with content that's often sold as research but is more like clickbait or marketing mythology," the U.S.-basedPew points out that the existing generational definitions can also be "too broad and arbitrary" to capture all the differences between the cohorts.
"AI algorithms will tailor their learning, shopping and social interactions in ways we can only begin to imagine today," McCrindle writes.likely take a different approach to technologyhas existed since the 2000s, with the rise of so-called mommy bloggers and family influencers. But research suggests the trendA public health advisory says today’s parents face unique challenges that can impact their mental health.
GENERATION BETA TECHNOLOGY AI POST-COVID DEMOGRAPHICS
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