General Motors will delay electric pickup truck production at a factory near Detroit due to slowing U.S. demand for electric vehicles, to better manage its capital investments, and to make some engineering changes.
The company said in a statement Tuesday that the factory in Orion Township, Michigan, will instead start making electric Chevrolet Silverado and GMC Sierra pickups in late 2025. Originally the company had planned to start production sometime next year.
Workers will be offered positions at other Michigan factories until their plant reopens, the statement said. Demand for electric vehicles in the U.S. has started to level off after a couple of years of huge growth. In August, for example, automakers sold almost 111,000 EVs, equating to 8.3% of the total market. But in September, sales dropped to just under 106,000, or 7.9% of the market.
“We're transitioning between early adopters and regular vehicle buyers, so the appeal is different,” he said. “Education is required to let them know that these are real vehicles as well. But that transition is a lot more difficult and takes more time.”
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