Gen Z is forcing fast-food restaurants to change their menus. They're now offering more spicy food and chicken to lure in younger diners.
– and it's forcing fast-food chains to change their menus.
Restaurant execs say that younger diners crave spicy food and chicken. They're adding new dishes to lure them in. "Spice levels generally heat up with younger generations," Fabiola Del Rio, VP of integrated marketing communications at Panda Express, told Insider. Gen Z and millennials are"more experimental and prefer authentic, bold, and spicy flavors more so than the generations before them," Brendan M.
"They overwhelmingly order chicken," Laura Dickey, CEO of Dickey's Barbecue Pit, told Insider."So while we've always had it on the menu, it hasn't always been a feature focus. We've also added smoked chicken wings, and that was a direct response to Gen Z." Taco Bell CEO Mark King similarly toldIn a 2022
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