TikTok has spawned a new generation of career coaches. Should you take their advice?
Social-media site is providing entry-level job seekers a place to find advice—and commiseration—from people their own ageJackie Cuevas has read a lot of lackluster emails from job seekers. One particularly uninspired entry last May prompted the 30-year-old human-resources manager to take to TikTok.
She now posts career advice multiple times a week as “Jackie, your friend in HR,” fielding questions from nearly 150,000 followers on everything from phone-interview tips to getting a résumé through an applicant-tracking system. In her videos, she often speaks into a tiny rose-gold microphone that has become her trademark.
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