The digital tool's yearlong pilot run focused on Latino representation and yielded adjustments in 20 percent of the scripts tested.
“I am heartened by NBCUniversal’s commitment and ongoing dedication to systemically improve Latino, Latina, Black and AAPI representation in their content companywide as well as to incorporate many insights from our Spellcheck for Bias into upcoming productions,” Davis said in a statement. “We are so excited to continue this partnership with NBCUniversal along with Shri Narayanan and his team at USC Viterbi as we expand our Spellcheck for Bias tool.
By using Spellcheck for Bias to flag stereotypes, tropes and casting opportunities pertaining to Latino characters, NBCU was able to make adjustments to 20 percent of the scripts it tested during tool’s pilot phase over the past year.
“We are encouraged by the impact this research pilot has already made across our company and the industry,” said Universal Pictures president Peter Cramer.
NBCU’s Global Talent Development and Inclusion group will put together a group of advisors to devise the research criteria for Black and AAPI representation. Content from across the NBCU portfolio will again be used to test the tool. The plan is to continue developing Spellcheck for Bias to include more and more historically excluded groups.
“Solving the complex issues of inclusivity and equity throughout the entertainment industry requires fresh, authentic and innovative perspectives from inside and outside the studio system,” NBCU executive vp of inclusion – talent and content, Janine Jones-Clark said in a statement. “While we know we have much more work to do, we are grateful for our creative advisors who helped us take a much-needed step in the right direction.
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