The Gartner Marketing Symposium/Xpo is back in person this year! Join GartnerMKTG experts onsite in Denver, CO, May 22-24, to learn how to thrive in this unpredictable environment through cutting-edge marketing tools and trends: Learn more here. CMO
Marketing strategies are straining under the impact of unpredictable macroeconomic forces, the erosion of traditional sources of brand value and burdensome operational complexity. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20% less likely to exceed their targets, indicating that they aren’t collaborating effectively.
The conference is expected to feature 40+ Gartner experts and 100+ research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders.
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