Gap is celebrating the back-to-school season with a new advertising campaign called “Everyone Belongs.”
Alderete added that they have been building some community with Avis over the last two to three years. She adopted three kids and two of them have Down syndrome. “She’s just been such a great champion, for inclusivity and acceptance and representation so we wanted to work with her again,” said Alderete.
The campaign’s cast includes six-year-old Brody Schaffer, who gained a big following on social media for his many talents, such as singing, dancing and playing the piano; 13-year-old Adriana Castro, who can be found playing basketball, making silly videos with her sister and practicing jiu-jitsu all from her wheelchair, and four-year-old Beauden Baumkirchner, who with two prosthetic legs, enjoys biking, running, swimming and flying kites.
The campaign was photographed in Los Angeles in various locations, such as a bowling alley and outside.
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