Gap is turning hoodies into NFTs! 🚀
Gap has become the latest brand to jump on the NFT bandwagon — announcing plans to tokenize hoodies., and some of them will be accompanied by a physical sweatshirt too.
Things get even more surreal considering that Gap is collaborating with Brandon Sines for the limited-edition drop. He's the artist behind Frank Ape, a sasquatch-like creature who "lives in New York City amongst the humans but without human restrictions.""Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines.
The NFTs are gradually going on sale — and four degrees of rarity are on offer: common, rare, epic and one of a kind. The Tezos blockchain has been selected for the launch because of how it can "operate with minimal energy consumption and a low carbon footprint."It's hoped that the NFT sale will enable Gap to "learn more about how their customers want to engage in a digitally led world.
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