Under her direction, it became the first European luxury house to receive B Corp status.
Gabriela Hearst will exit Chloé after three years at the helm of the brand. Her first collection for the Maison was presented in March 2021, and her last will be the spring/summer 2024 collection, to be presented this fall at Paris Fashion week. According to reports, she wants to focus on her eponymous brand and other ongoing projects.
In 2020, shortly before Hearst joined, Chloé shifted to a purpose-driven business model focusing on social and environmental sustainability. Nearly one year later, in October 2021, the Richemont-owned brand became the first European luxury house to receive B Corp status. Hearst felt like a natural fit for the leadership role, given her interest in sustainability for her signature line. Gabriela Hearst bags are only produced in limited qualities, and back in 2018, she staged the first carbon-neutral fashion show during New York Fashion Week, with 25 percent of her collections made from dead stock material.
There is no known succession plan currently, but the brand does have the attention of a younger generation of fashion fans, many of whom collect pieces from Stella McCartney's short stint at Chloé from 1997 to 2001. Last summer, New York-based vintage store James Veloriaof archival pieces from the McCartney Chloé era, opening to a line that wrapped around the block. They stocked over one hundred pieces, all of which sold out.
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