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“The biggest challenge is we’re fighting against 40 or 50 years of misinformation and disinformation,” said Chiasson, executive director at the Fur Institute of Canada, which oversees the Seals and Sealing Network. “There’s a whole lot of people with a whole lot of ideas about what the seal harvest is, that don’t necessarily reflect the reality. We have a sustainable industry that creates quality products.
Running through Christmas, it features a series of digital ads, videos and other social media content driving people to“to learn why seal oil, meat and fur are a wise choice for humans and the environment.” Chiasson said it’s hard to put a purely economic value on the industry right now, which at its peak several decades ago was worth more than $50 million in Newfoundland and Labrador alone.
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