Miniature Twinkies. Cocoa Puffs popcorn. Dr Pepper-flavored cotton candy. Food manufacturers know Americans are snacking more, and they're busy pumping out irresistible new snack foods.
— made with "a nighttime herbal blend of lavender and chamomile" — is meant to be munched at bedtime to help you sleep."There are three Vs in the snacking world: value, velocity and variety," Carlos Barroso, a food R&D executive who has worked at PepsiCo and Procter & Gamble, tells Axios.
Consumers want value and variety, while retailers want snacks that fly off the shelves, Barroso says. Limited-time products called "in-and-outs" — like those color-changing Takis — are meant to pique consumer interest and make a brand look fresh. "One thing we talk about is 'trips to the mouth,'" says Barroso, founder of a consultancy called CJB and Associates. "How long will I enjoy this snack? Something like a potato chip or certainly popcorn can last 10, 20 minutes.
"People might answer a research study saying, 'Yes, I’m going to eat more healthy things,' but the fact is that snacking has continued to increase," Steve Stallman, president of Stallman Marketing and the
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