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Brett Yormark believes the Big 12 has clearly solidified itself as one of the nation's top three conferences in a period of drastic change in college athletics, and the commissioner said the expanding league is more relevant than it has ever been in its nearly three-decades history.
“Everything else doesn't really matter. And if we take care of business, we're going to be just fine,” he said. “Not only have we had a great 24 months, but we continue to get better.” That settlement is the agreement in May by the NCAA and the nation’s five biggest leagues to pay nearly $2.8 billion to settle a host of antitrust claims. That decision sets the stage for a groundbreaking revenue-sharing model that could start steering millions of dollars directly to athletes, expected to be more than $20 million per school per year, as soon as the 2025 fall semester.
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