Sam Bankman\u002DFried initially favoured the deal between FTX and Taylor Swift, in part because he\u0027s \u0022a fan of Tay Tay,\u0022 a source says. Read on.
The discussions included a ticketing arrangement with digital certificates known as non-fungible tokens from the record-breaking “Anti Hero” singer-songwriter, according to people familiar with the matter.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc.
Those pushing to scrap the talks, which began last autumn and ended this spring, employees said, thought the partnership with Swift was too expensive and questioned whether previous celebrity deals were delivering value for money.The deal was opposed by several members of the marketing team. “No one really liked the deal. It was too expensive from the beginning,” said one person familiar with the negotiations, adding that the price was “very high…really fucking high.
Skeptics also questioned whether the singer, the second-most streamed artist on Spotify this year, would reach the target demographic for would-be cryptocurrency traders. One former employee said some at the company “felt like would not add value to our user base.”
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