The degree retained its allure for students in the pandemic but there is pressure to adapt
While many business schools were squeezed by a fall in non-diploma executive education during the pandemic, MBAs held up well. “We beat our expectations on intake,” says Francois Ortalo-Magné, dean of London Business School. “Demand has been very strong for our full-time programmes.”
A survey last year by the Graduate Management Admission Council showed that 37 per cent of recruiters expected MBA hiring to increase over the next five years, compared with 30 per cent of those who responded in 2020. A separate survey showed that a majority of FT-ranked business schools reported a rise in international students, notably from India, offsetting a decline in domestic candidates.
Nine ranked schools are in the UK, with smaller numbers in other European countries, Canada and Australia. But, in a sign of the geographical expansion of business education, there are six ranked in China, three in Hong Kong, four in India and one in each of Mexico and South Korea.
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