Frozen2 box office: How Disney came to rule Thanksgiving
, a week earlier than the traditional holiday release. It’s a strategic move that Lionsgate and Warner Bros. previously deployed with “Hunger Games: Catching Fire” and “Harry Potter and the Sorcerer’s Stone,” two of the highest-grossing Thanksgiving releases ever.” should power an impressive sophomore outing during a time when young kids are out of school and parents are off from work.
“Disney is synonymous with family and has been for a very long time,” said Jeff Bock, a box office analyst with Exhibitor Relations. “Any time Disney puts their magic seal of approval, especially around holidays, families will show up en masse.”Dating all the way back to the late 1990s, Disney has ruled the holiday with classics like “Toy Story” , “101 Dalmatians” , “Flubber” , and “102 Dalmatians” and “Unbreakable” .
“Frozen 2” arrived six years after the original with outsized expectations since its predecessor is still the highest-grossing animated movie in history, generating $1.3 billion worldwide. In recent weeks, the box office has seen the quick demise of a succession of sequels, spinoffs and remakes like “Terminator: Dark Fate,” “Doctor Sleep” and “Charlie’s Angels.” But “Frozen” avoided a similar fate, mainly because it was an installment that audiences deemed worthy.
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