Abigail Lorick's newly launched label Ansea seeks to offer a counterpoint to the male-dominated world of surf:
Author:Dara PrantUpdated:Mar 26, 2020Original:Mar 26, 2020Fashionista first wrote about Abigail Lorick over a decade ago, when she was the ghost-designer behind Eleanor Waldorf's fictional line on "Gossip Girl." We meticulously covered her pencil skirts and Upper East Side accoutrements on the show, while also admiring her namesake label off the screen. Fast forward 13 years, and Lorick has swapped Blair Waldorf-approved bow headbands for minimalist wetsuits.
You could say Lorick was hanging out in the right crowd or was in the right place at the right time, because she was best friends with the assistant costume designer working on "Gossip Girl," who later brought her in to meet with writers and producers to show them the first collection for her eponymous label.
"We immediately had a customer base that was very specific and very Blair Waldorf," Lorick says. "It was the headbands, the bright colors and that was fun for me at the beginning of Lorick's existence." Enter Ansea, a New York-based, direct-to-consumer lifestyle brand that specializes in planet-friendly apparel for women who love the water. It all started with some phone calls with Solera Capital, a women-founded and women-run private equity firm last April.
Lorick moved back to New York in November, where her team resides and where she produces most of her garments. The inaugural collection, which consists of swimsuits, wetsuits, coverups, hoodies and travel bags, is made with premium, eco-conscious textiles. The wetsuits are made from Yulex, which is a plant-based rubber that uses 80% less CO2 emissions than Neoprene when manufactured, while the swimsuits are done using Econyl, which is made from regenerated fishing lines and carpets.
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