Alexandra Suhner Isenberg chose to wind down her business, The Sleep Shirt, to spend more time with her children, Viktor and Helena.
Earlier this year, Alexandra Suhner Isenberg announced that she was winding down The Sleep Shirt. After thirteen years of running a cult-favourite independent brand beloved for its Canadian-made sleep and loungewear, it was, as she said in her announcement, time to “put The Sleep Shirt to bed.” She hung up her entrepreneurial hat, and while closing things down, she became an employee again, doing freelance work for other organizations.
In this new series, Reimagining Wealth, we explore the evolving definition of wealth in today’s world. We’ll meet Canadians who are thinking beyond traditional measures of success to maximize happiness and well-being and to build a fulfilling life.Were there specific moments that crystallized for you that it was time to say goodbye?
And then the most striking moment was during the pandemic. I took on a part-time job to free up some cash flow to hire two more people . I walked in one day and I saw that there was a computer on the desk that I shared with another employee. I realized that she had gone home on Friday and not brought her computer . I just could not even fathom that. That was a real moment when I was like, ‘Oh my gosh, I want that life.
You’re still transitioning out of the business, but even now, does your life feel better and more balanced?
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