From shrimp to fake eyelashes, social media sales soar in Facebook-friendly Thailand

The son of a Thai fisherman, Anurak Saruethai never really took to life at sea. ...

SATUN, Thailand - The son of a Thai fisherman, Anurak Saruethai never really took to life at sea. But seafood has been good to him.

Hawking dried shrimp, squid and fish in nightly Facebook livestreams, Anurak, who is quick with a joke and adept at interacting with customers, can draw up to 300,000 viewers at a time. His success is emblematic of booming social media commerce in Thailand where entrepreneurs sell products directly to customers via Facebook, Instagram and messaging apps like Japan’s Line Corp .

Moreover, those sales accounted for 44% of e-commerce in Southeast Asia’s second-biggest economy, jumping from 21% a year earlier. Since then, banks have dropped transfer fees, likely driving the market further.

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