In March, the Trump campaign and its affiliated committees spent about $4.7 million on vendors that make its merchandise. That's more than any other month since September 2016, an NPR analysis finds.
Stuck at home because of the coronavirus? The reelection campaign of President Trump has a puzzle to sell you.Stuck at home because of the coronavirus? The reelection campaign of President Trump has a puzzle to sell you.At a time when jigsaw puzzles may be harder to come by than toilet paper, the hot new item in the Trump campaign online store is a 200-piece puzzle, featuring a faintly smiling President Trump standing in front of an American flag, giving two thumbs up.
And according to the digital marketing firm Bully Pulpit Interactive, about 10% of the campaign's overall Facebook ad spending this year has been explicitly to market merchandise. As the extent of the pandemic was becoming apparent at the end of March, that spending bumped up, as it often does at the end of a fundraising period."It's very much an e-commerce approach to political marketing," said Raquel Breternitz, who was the design director for Massachusetts Sen.
"Whether it's the over one million red MAGA hats sold, plastic straws, or the new Trump-themed puzzle to keep people entertained during quarantine, the campaign merchandise lets supporters be part of this movement with high-quality, made in America Trump gear and products," Sarah Matthews, the deputy press secretary for the Trump campaign, said in a statement.
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