From purchase to portfolio, the digital asset experience must mirror traditional peers

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From purchase to portfolio, the digital asset experience must mirror traditional peers
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- As much as every make and model of car is a little bit different in its fit and function, all of them offer many of the same basic features that consumers have come to expect, if not take for granted: wheels, motor, brakes, ignition, accelerator, lights, doors… you get the idea.

"There are tens of millions of Americans who have crypto, but at least in the United States, when you think about retirement money or you think about brokerage money or advised money, people want to have their digital asset exposure integrated into their portfolios so that they can understand the benefit," Baehr said.

"We feel that digital assets right now are in kind of an adolescent stage," he said. "They're trying to move out of this early adopter phase into an early mass adoption phase," he added, noting the experiential commonalities found in buying a house, a car, health care and more have not made the jump to the digital realm.

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