Here's a wrap of what transpired this week after the controversial campaign
Clicks said the advert was not its own and that it was commissioned by the hair company TRESemmé, which also issued an apology on its website, saying the advert was meant to celebrate all hair types.
“We are very sorry that images used in a TRESemmé SA marketing campaign on the Clicks website promote racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong. The images are not in line with the values of our brand, or of Clicks.
“TRESemmé SA apologises for the offence these images have caused. We also apologise to the Clicks group. We are looking into how this happened and why it wasn’t picked up, and we will take all the necessary steps to make sure it doesn’t happen again.”
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