England women’s Euros triumph has created massive interest in the game, but elite success doesn’t necessarily benefit sport at a lower level
Photograph: Lynne Cameron/The FA/Getty ImagesPhotograph: Lynne Cameron/The FA/Getty Imagesn Tuesday, the FA announced that tickets for the England women’s football friendly against the USA in October had gone on sale. Within an hour, its website had crashed from the demand. Gabby Logan had predicted as much when she signed off from theat the European Championships last Sunday. “You think it’s all over?” she told viewers. “It’s only just begun.
Andy Murray has criticised the Lawn Tennis Association for failing to capitalise on his 2013 Wimbledon win and other achievements.Dr Chris Mackintosh of Manchester Metropolitan University, a sports policy researcher who has been advising the Lords committee, says Reed’s assertion is backed by the evidence.
When England won gold at the Commonwealth Games in 2018, its governing body was well prepared for interest in the sport to grow.The good news for women’s football is that the sports bucking the trend have been predominantly female. Since the GB women’s hockey team took bronze at London 2012, and gold in 2016, the sport has seen its junior participation double, from 35,000 to 73,000, with the majority of that increase coming from girls.
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