A behind-the-scenes look at New Balance's 115-year-old factory in Lawrence, Massachusetts, where shoemakers stitch and design the 990v6, an iconic shoe that is pieced together from start to finish in the US.
Before a New Balance 990 is formed into a complete sneaker, it begins its life as two-dimensional sheets of leather and fabric that get passed from one shoemaker to the next. From the patterns of the upper to the chunkiness of the sole, the 990s are recognizable even before the gray “N” logo is stitched on.
The shoemaking process is divided into five departments: cut, pre-fit, computer stitch, hand stitch, and assembly. In each of the 50 to 60 steps, precision is crucial, with quality checks throughout the process. The end result: an iconic shoe that is literally pieced together from start to finish in the US.The New Balance 990 is the ultimate dad shoe, and it remains one of the brand's most iconic designs. Here in Lawrence, Massachusetts.
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New Balance 990 Sneaker Shoemaking Craftsmanship Factory Lawrence Massachusetts Iconic Design
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