Camping retailers are rolling out items that let consumers bring at least some of the comforts of home into the great outdoors.
Tent? Check. Sleeping bag? Check. Rocking chair, air mattress and insulated coffee press?
“It helps get more of my friends into it that aren’t big outdoors people,” said Even, testing out a rocking camp chair at the Northbrook, Ill., REI late last month. She was picking up a solar-powered lantern for a weekend trip to a campsite outside Indianapolis. For others, a shorter, less-rustic trip can be a way to boost confidence in their ability to tackle an adventure, said REI shopper Liz Ramirez.
Even as overall camping equipment sales held steady over the 12 months that ended in March compared with the prior year, sales of camp tables and portable audio and phone accessories rose 20% and consumers spent about 25% more on insulated beverage containers, according to NPD Group.French press coffee machines on sale at an LL Bean store.
A few years ago, outdoor brands tended to focus on the “uber-athlete,” said Mike Gawtry, director of sporting equipment and travel products for L.L. Bean. But most of the brand’s customers aren’t preparing for a winter camping expedition or high-altitude ascent — they enjoy the outdoors, but really care about time with family and friends, he said.
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