Almost half of U.K. households are now signed up to a paid-for SVOD service.
The Ofcom Media Nations report also showed how streaming platforms were slowly taking a hold over British life. Almost half of U.K. households are now signed up to at least one of the likes of Netflix, Amazon, Sky's Now TV and Disney Life, having grown from 11.2 million in 2018 to 13.3 million .
The Ofcom report says 11.5 million U.K. homes had a Netflix subscription as of the end of the first quarter of 2019, followed by Amazon Prime with nearly 6.0 million subscribers, Now TV with 1.6 million and DisneyLife's 0.6 million. The total number of U.K. streaming subscriptions rose by a quarter last year – up from 15.6 million to 19.1 million – with one in five adults now considering SVOD services to be their main way of watching TV and film.
However, traditional TV – including catch-ups within 28 days – still accounts for most watching, averaging three hours and 12 minutes per day. But this figure marks an 11 minute drop since 2017, while the average daily viewing of streamers rose by 26 minutes.
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