The National Basketball Assn. topped Friday’s ratings by a healthy margin, the game coming in with a 2.3 and 7.95 million viewers in the early results. Those numbers may go up when finalized.…
While that’s certainly cheerful news, the numbers are a bit of a shell game. Overall, the NBA Finals viewership is down from the pre-pandemic era, but up from last year. News outlets that cover sports ratings are equally confused, as some buy the NBA spin that ratings are up, while others claim they are “Disappointing” , “Unimpressive” and “Underwhelm” . Then there’s “Neither as Bad or As Good as They Seem” .You say potato, NBA says potahto.
What’s not up for debate is that the rest of the field on Friday night performed admirably in the face of stiff competition. The
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