Kristen Andersen is returning to Walt Disney Television after stints at Shondaland and Netflix. The exec has been tapped as Freeform’s new vice president of communications, meaning she will s…
spearhead the Disney-owned network’s corporate and consumer media relations, with oversight of program publicity, industry relations, awards outreach and talent relations.
who is adding communications to her purview and to whom Andersen will report. News of Andersen’s hire comes three weeks after Freeform president“Kristen jumped right into the role, starting on March 16, the first day of shelter in place, and quickly proved to be a collaborative, creative and strategic executive,” said Melton. “Her impeccable track record and commitment to Freeform’s future success will be crucially important in this incredibly competitive ecosystem.
Her hire marks a return to the Disney TV umbrella, as she previously served as director of publicity for ABC, launching some of the network’s biggest franchises including “Scandal” and “How to Get Away with Murder.” Those Shondaland collaborations foreshadowed herwhere she took on the newly created role of vice president, Marketing and Communications.
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