Frank Viva’s “Viva Vélo!”

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Frank Viva’s “Viva Vélo!”
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A conversation with Frank Viva, this week’s cover artist, about his love affair with cycling, his Canadian island retreat, and learning to prioritize what matters.

This week’s cover, by the designer Frank Viva, is a colorful, lyrical springtime ode to the pleasures of biking. We spoke to Viva about his love affair with cycling, his island retreat, and learning to prioritize what matters., I used to bike to the studio almost every day, weather permitting. It’s a great way to clear away the mental cobwebs and begin the day. About fifteen years ago, my partner and I biked through Rajasthan. We also went on a family biking trip with the kids in Connemara.

Yes. The island is tiny, a half acre with a gigantic white pine tree at the center. It’s a great place to escape the hot city streets, to contemplate mortality, and to stash my collection of books that I have never got around to reading.I like thin books. I loved picture books when I was a kid, and I loved reading them to my daughters. I’m hoping to read them to my grandkids.

From Viva’s first children’s book, “Along a Long Road,” published in 2011. The artwork is one continuous image, spanning thirty-five feet. You work on a wide range of projects, from graphic design to murals to books. How do you manage to find work-life balance? I may seem to have everything figured out, but appearances can be deceptive. Finding a balance while walking on the sidewalk is difficult enough. I give myself permission to work only on projects that I want to work on. That has helped a lot.

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